So it’s 2016 – how did that happen?
I hope, like me, you all had a fantastic Christmas and are ready and raring to head into the New Year. If your resolution is to be seen on search engines, then read on.read more
Santa baby, just slip a little sleep under the tree, for me,
Been an an awful busy girl, Santa Baby,
And hurry down the chimney tonight.
Santa baby, 54 minutes of peace, kids cease
their bickering, Santa baby
And hurry down the chimney tonight.read more
So, I woke up this morning to news that yet another start-up is basing its business model on delivering cheap small business content online.
Sigh. Many people already think writing (or any other creative pursuit) is “easy” and that, unlike everyone else in the world, for some reason we don’t need money to survive, just a passion for our art. And when you can buy a generic and unique blog post online for a measly $50 or $60, this just perpetuates this myth.
Style is not something best left to the fashion conscious, and while many organisations have a brand guide, outlining the colours used in the logo and the font on corporate brochures, a written style guide is a rare beast – and just as important
Once upon a time, when I was working for The Man in the utility sector, the company I worked for merged with two other organisations to make one big electricity and gas network that covered much of NSW.read more
If your ideal customer is anything like me, the first page they will visit after landing at your site will be your “About” page. And if you are anything like me, it is the page you will find hardest to write.
These days, customers are looking for the person (or people) behind the business. They want to feel a connection, to place their trust in you and then hopefully hit the “buy now” button – or at least contact you. The last thing you need is an about page that sends potential customers running.read more
So, my pretty new website is a week old today, and apart from a little blip when I killed it trying to update to the newer version of WordPress, I am thrilled with how it looks.
But soon after going live, I came across a rather big problem – while my site looked fantastic, no-one would ever know. You see, after constantly ranking first or second on Google for the term “Adelaide Copywriter”, all of a sudden, I had disappeared. Now this wasn’t just a blow to my ego, but a big problem for a sole business that relies on a site to generate leads. After all, in small business SEO is everything!read more
Given it has been more than two months since my last post, you might think I had disappeared off the face of the earth. Not quite. I have been writing my own web content.
I was pretty busy with work, then out of the country for a few weeks. And now, my brand new site (coming soon – when my damn copywriter finalises it!) is taking up all my free time
While writing the copy, I have been focusing on the five things that are key when it comes to web content (apart from tasty SEO juice).read more
Like most business people, you probably see your content – web, flyers, e-newsletters, social media etc – as a necessary overhead. And when you put your annual budget together, your marketing is listed as a cost code under “expenses”.
But things are not that clear cut – and if you consider your marketing content as an expense, you are missing the point (tax man notwithstanding).
From a practical consideration a business asset is defined as something a business owns that delivers ongoing results (like plant and machinery, or computer hardware) while an expense is something incurred in order to generate revenue (lease payments, utility bills etc). So,on the face of it, it does seem that marketing content is an expense.read more
I admit it. I make mistakes in my writing. The first draft often has typos, spelling errors and incorrect punctuation. And let me tell you, people LOVE telling a writer they have made a mistake.
In my defence, it is not easy to proofread your own work (which is why I recommend that with large jobs, clients also hire a proofreader, or proofread in-house).
But more than that – being a good copywriter does not always mean being a spelling and grammar guru.read more
In my last post, I went on a bit of a rant about red-flag copywriting clients and how to avoid them. So I thought it was only fair to give some props to the good – and great – clients out there.
Thankfully, these characters make up the bulk of the people I deal with on a daily basis. I have been quite busy with them of late (hence two months since you last heard from me!), and I thank each and everyone of them.read more