So, you have sent the perfect press release, and the media is now interested in you and your biz, and wants to interview you. It’s pretty exciting, right? Until you realise that: The. Media. Wants. To. Interview. You.
The excitement soon turns to anxiety. But you need to remember the media – in all its forms – is not really the bad guy. And unless you have done something dodgy (or work in politics) they are unlikely to give you a hard time.Read More
I am often asked how to get your press release noticed and guarantee press coverage and my answer is always “can’t be done”.
What you can do, however, is shorten the odds by:
1. Making your press release interesting and engaging; and
2. Targeting it to the right place.Read More
So it’s 2016 – how did that happen?
I hope, like me, you all had a fantastic Christmas and are ready and raring to head into the New Year. If your resolution is to be seen on search engines, then read on.Read More
Santa baby, just slip a little sleep under the tree, for me,
Been an an awful busy girl, Santa Baby,
And hurry down the chimney tonight.
Santa baby, 54 minutes of peace, kids cease
their bickering, Santa baby
And hurry down the chimney tonight.Read More
Style is not something best left to the fashion conscious, and while many organisations have a brand guide, outlining the colours used in the logo and the font on corporate brochures, a written style guide is a rare beast – and just as important
Once upon a time, when I was working for The Man in the utility sector, the company I worked for merged with two other organisations to make one big electricity and gas network that covered much of NSW.Read More
Like most business people, you probably see your content – web, flyers, e-newsletters, social media etc – as a necessary overhead. And when you put your annual budget together, your marketing is listed as a cost code under “expenses”.
But things are not that clear cut – and if you consider your marketing content as an expense, you are missing the point (tax man notwithstanding).
From a practical consideration a business asset is defined as something a business owns that delivers ongoing results (like plant and machinery, or computer hardware) while an expense is something incurred in order to generate revenue (lease payments, utility bills etc). So,on the face of it, it does seem that marketing content is an expense.Read More