Every now and then, when I am talking to my mum, she mentions an old family friend who has asked after me. And, without fail, the conversation drifts into my working life, whereby mum will mutter something about writing, and clients and websites. Then, in the retelling of the conversation to me, she will ask:
What do you actually do?Read More
Last week, the inconceivable happened to a copywriter colleague of mine when her husband suddenly and unexpectedly died. So instead of spending her week finalising client copy, chauffeuring her kids around town and writing her next YA novel, she was choosing caskets, planning a funeral and writing a eulogy.
For the most part, her clients were incredibly supportive and understanding. But there were still deadlines to be met.Read More
It doesn’t happen often, but over the past couple of days, I have ventured out of my home-office cave and headed into the Big Smoke for the inaugural Big Digital Adelaide Conference, held right here at the Science Exchange (pictured) in the city of churches.Read More
It’s been nearly five years since I quit the rat race to start freelance copywriting and, while I have no intention of going back to working for The Man, I gotta admit, the life of a freelancer can be lonely at times. Your clients are often interstate (or even overseas), your “team” of contractors is virtual, and sometimes you spend hours talking to no-one but the cats.Read More
As an Australian copywriter, one of the most common questions I field from potential clients is whether I can write their brochure copy and then they can just cut and paste that on to their website (or vice versa).
It seems there is a misconception out that that all copy is equal. But it is not.Read More
So, I woke up this morning to news that yet another start-up is basing its business model on delivering cheap small business content online.
Sigh. Many people already think writing (or any other creative pursuit) is “easy” and that, unlike everyone else in the world, for some reason we don’t need money to survive, just a passion for our art. And when you can buy a generic and unique blog post online for a measly $50 or $60, this just perpetuates this myth.