Last week, the inconceivable happened to a copywriter colleague of mine when her husband suddenly and unexpectedly died. So instead of spending her week finalising client copy, chauffeuring her kids around town and writing her next YA novel, she was choosing caskets, planning a funeral and writing a eulogy.
For the most part, her clients were incredibly supportive and understanding. But there were still deadlines to be met.Read More
Last week, KPMG International released a 44-page report based on a survey of business reporting conducted with 270 listed companies across the globe, including 15 in Australia.
The report (which I have read so you don’t have to) has some good and bad news for local companies.
First the good news. You can all pat your self on the back for managing to cut the average report size down to 155 pages, down from a global average of 204. (The French average sits at a whopping 304 pages). About 42 percent of the content of annual reports worldwide is the financial statements, which sit at an average of 70 pages in Australia.Read More
It doesn’t happen often, but over the past couple of days, I have ventured out of my home-office cave and headed into the Big Smoke for the inaugural Big Digital Adelaide Conference, held right here at the Science Exchange (pictured) in the city of churches.Read More
It’s been nearly five years since I quit the rat race to start freelance copywriting and, while I have no intention of going back to working for The Man, I gotta admit, the life of a freelancer can be lonely at times. Your clients are often interstate (or even overseas), your “team” of contractors is virtual, and sometimes you spend hours talking to no-one but the cats.Read More
Every where I go on Facebook, there seems to be small and micros business people asking opinions on a selection of logos to brand their business. It drives me nuts – the opinions of random strangers on Facebook mean nothing when it comes to your branding.
Sure, you might have “designed” a logo but a brand is so much more than a logo. And the other mistake they often make is not considering how this “logo” will translate across different platforms – print, web, social media, signage, uniforms and more. None of these should be developed in isolation.Read More
As an Australian copywriter, one of the most common questions I field from potential clients is whether I can write their brochure copy and then they can just cut and paste that on to their website (or vice versa).
It seems there is a misconception out that that all copy is equal. But it is not.Read More